This is a floral
practice shaped
by inheritance
By memory passed between generations: a nonna’s garden, the weight of old books, the presence of paint, hands that made before these ones did.
Flowers became a language early on: a way to hold onto moments, to make something fleeting feel meaningful.
The Studio
The work moves between instinct and intention. Between experimentation and refinement.
Influenced by art, design, and lived experience — from sculptural making to exhibitions, gatherings, travel, music, photography, and shared creative moments — Spazio Floreale approaches flowers as more than decoration.
The work is grounded in research, but also freedom.
A belief that floristry can be thoughtful without being rigid, expressive without being loud. Each arrangement is approached as a considered gesture — shaped by feeling, form, season, and a sense of lineage.
This is a space where time lingers.
Where flowers carry more than beauty.
Where what you see is the present — and what
you feel is everything that came before.
Pressed by passion
I grew up with flowers pressed between pages, painted on canvases, gathered at the dinner table by my grandmother’s hands.
Later, in Australia, I learned to see them differently: wild, untamed, alive with possibility.
When I returned to Ferrara, I carried that vision home.
My studio became not just a place for flowers, but a room
for stories — where petals hold memory, vessels carry history,
and each arrangement speaks like a poem.
Here, flowers are never objects.
They are fragments of time, fleeting truths, beauty made present.
“Flowers are never just flowers. They carry memory, place and the traces of everything that came before.”
— Giulia, Founder of Spazio Floreale